Today, there are an estimated 24 million e-commerce websites across many countries. With all that buzz, how can you cut through the noise and draw customers to your website and convince them to make a purchase?

One of our most considered subjects in our business is the psychology of persuasion. Knowing why people click or why they retweet requires an understanding in how people are wired. To learn about social media influence and persuasion, to arrive at the core of likes and conversion, helps to realize how your visitors feel and think. Once we understand our consumers efficiently, we can run significant AB experiments.

Research and development through AB experiment enable us to introduce several psychological principles and estimate the result. We won’t continuously receive a qualitative response on why things worked, but when we control other determinants with an empirical learning and scientific approach, we can classify the effect of psychological and persuasion principles on visitor demeanor and conversion rates.

6 Principles of Persuasion

These principles tend to direct the way we act in society, and we can apply them to know and presume human behavior. Below, we are going to discuss individually how we use these 6 principles of persuasion to increase your business’ online conversions.


People are required to re-compensate others, appearing as an action, gift, or assistance that they have acquired first. Reciprocity is what builds a true connection between you and your visitors. Therefore, in some cases, you have to offer a little something, to receive a little something as a token of gratitude. Psychology defines this by emphasizing that humans naturally dislike feeling obligated to others!

How we utilize this principle:

  • First, we ensure we present relevant and educational full content to your visitors and not small secondary stuff.  We make sure to satisfy your visitor’s needs, getting the answer your visitors are searching for.
  • Second, we can include any complimentary you offer to your customers online, like free consultation (fill this form for a free consultation and learn more about us) and a free product (recommend us to your friends and receive this product).

Whatever extras we give them, we ensure its top quality, and they enjoy the time they spend on your site.

Commitment and Consistency

The principle of commitment states that humans have a profound need to be regarded as consistent. Hence, once we’ve openly committed to someone or something, we’re a lot more inclined to execute and perform on that commitment.

We are flooded with tons of options to make day after day. For practical purposes, we just make a single choice and then stick to it regardless of subsequent similar decisions. Humans are more likely to be committed if it is consistent with what they’re already implementing.

As such, no matter what action you want your visitors to take, they need to feel great about it.

How we utilize this principle:

  • We can put a ‘schedule your consultation’ button to let visitors schedule appointments themselves – By allowing clients to reserve their visit, you are requesting them to commit, indicating they’re more likely to proceed with
  • Place a live chat box- The ability to start a live chat is definitely an opportunity to obtain a consumer’s commitment to a discussion with your product/services.
  • Put a referral program – People are a lot more inclined to adhere to commitments when they do it in public. Submitting a referral program isn’t simply a means to get new clients – it’s also an excellent idea to develop loyalty with your current consumers.

This is particularly convenient for you as an entrepreneur since it suggests that you spend less time convincing your potential buyers to do something and more time connecting them with the services or product that fully agrees with their view.

Social Proof

Social proof is the concept that we are liable to follow the behavior and decision of individuals in different or strange situations. People instinctively copy what everyone else is transacting without questioning. This can work in several ways online. This could be as simple as boosting customer’s trust in a service or product according to the fact that they are generally utilized. You may have heard this type of outlook before: “Many people use this product, so it should be superb.”

How we utilize this principle:

  • Gather reviews and stories – We can post credible accounts regarding your products/services, and your name. Expressed through the eyes and heard firsthand to your visitors is the most certain way to impress prospective clients with confidence: people trust us, produce something like this.
  • Display real-time purchases. Generally, people seem more at ease deciding when they know others are putting through the same thing.


We are more inclined to acknowledge demands made by people we like. We like people who are like us. We like people who honor us, and we like people that strive with us towards a particular desire. Liking is among the choicest principles that you can practice to boost conversions, and we especially like applying this.

This also illustrates why we believe in hearsay suggestions from our friends, products supported by our favorite celebrities, bloggers, or social media influencers. We should also engage in activities like a retweet, trackback, and positive comment, honestly to maximize the principle of liking to our advantage.

How we utilize this principle:

  • Establish trust and a good connection with your visitors – This takes a while – reputation and likeability aren’t established instantly. Understanding who your targeted viewers are is extremely crucial.
  • Design an engaging online presence. Studies have consistently shown that we are likely to assume good-looking people have positive qualities like virtue, knowledge, and integrity. And the same goes online. When we discover an enticing, user-friendly design, it’s an on-the-spot credibility backer.
  • Be everywhere – Online presence is now linked with influence. People do correlate more extensive influential power with a more large-scale online presence.


Marketing a product and services, having subscribers, or receiving sponsors is entirely about earning trust. And achieving authority around your domain is an introduction to that.

So, this principle is about our tendency to trust and feel more content with authoritative figures. In a nutshell, we are likely to follow people with authority even if they invite us to do things we don’t certainly feel accustomed to.

Utilizing authority badges like awards, status, expertise, and business license can help convince visitors to go through the desired activity on your site.

How we utilize this principle:

  • Post your company’s awards – We publicize awards your business may have been nominated for/obtained on your website – this will exhibit authority through the credit you have earned within your industry.
  • Flaunt the expertise of your team – This is particularly significant in service-based industries as the point that places large groups apart is their staff.
  • Transparency: We can show people what transpires in your company – a behind-the-scenes glimpse is a look at your company’s way of doing things.


The principle of scarcity states that if it’s limited, people want it more. If there are so few people who will acquire it, “it” is more interesting to people. Scarcity can be a really compelling instrument for influence solely because of FOMO. FOMO stands for Fear of Losing Out which describes that people would prefer preventing losses to obtaining profits. Losing something bothers us more than the satisfaction of earning something. This is how scarcity works.

How we utilize this principle:

  • Labeling your goods or aid as rare or exceptional and rendering it a time limit (only 2 stocks/spots left) will increase its value and, therefore, increase conversions remarkably. Most folks will admire a product much more if it’s a special kind of product than if it’s a staple.
  • We feature banners or pop up ads on your website, showing a visitor that your newest product is “complimentary,” for the next 5 sign-ups or the next 6 hours only.

Final Thought

These principles are compelling as they dodge our rational reasoning, appealing to our subconscious impulses. So, start now by working with us, and we will include some of those principles above in your website. You’ll be underway to raising your authority, improving commitment, building a loyal following, and making more sales!

We used the principles accurately, and you’ll experience a lift in your conversions in no time. Call us now—before it’s too late!