Social Media Marketing

Social media marketing is a great alternative for companies of all fields to reach prospects and customers. Your clients are already engaging with brands via social media, and if you’re not conversing directly with your customers through social platforms, you’re missing out! Exceptional advertising on social media can produce phenomenal profit for your business and building loyal brand promoters.


What is Social Media Marketing?

Social media marketing is the use of social media platforms to reach your customers to establish your brand, boost sales, and drive website traffic. This means advertising excellent content on your social media profiles, understanding and connecting with your viewers, studying your results, and managing social media campaigns.

The goal of SMM is to create content that audiences will share with their social network to help a business raise brand visibility and expand customer reach.

These days, the dominant social media platforms are Facebook, LinkedIn, YouTube, Twitter, Pinterest, Instagram, and Snapchat.

One of the important elements of SMM is social media optimization (SMO). SMO is a technique for bringing new and distinct viewers to a website, just like SEO. SMO can be arranged in two methods: attaching social media links to content, like social share buttons and RSS feeds – or advertising projects through social media by blog posts, or tweets or updating statuses.

Five (5) Main Pillars of Social Media Marketing


In case you are projecting to advertise your services/products on social media, then first off, we will encourage you to construct a social strategy. To formulate a client-oriented strategy, you have to ask yourself some questions such as:

  • What are your objectives?
  • Which social media platform will help you in reaching those objectives?  
  • What type of content will captivate your customers?

Planning & Publishing

Social media marketing for businesses begins with holding a consistent presence on social media. Publishing engaging & educational content is as easy as sharing photos or videos on your social account. However, rather than posting content randomly, you must plan the content in advance.

Once you have your content, publishing your posts at allocated times when they’re most likely to reach your viewers is necessary. A consistent, planned-out posting schedule relays your audience that your product/service is reputable, convenient, and efficient.

Audience Interaction

Customers and clients may tag your service/product in posts or react directly to your content. They might even publish details about your service/product without your awareness.

While you can’t command everything that’s said regarding your name, you should know what’s being told so you may respond respectively. Make sure that positive remarks are met with interest and gratitude, while the negative reaction is neutralized and corrected.

Analytics & Reporting

Analytics and Reporting is among the core benchmarks of every digital marketing channel. If you have a website for your business and regularly post content on it, then you must be mindful of how your post or your site is doing. Every business seeks some record that can assist them in evaluating.

  • Are you reaching more people on social media than you did last month?
  • What number of good mentions will you get every month?
  • How many users are sharing, commenting, and liking their post?


When you have more capital to build-up your social media marketing, social media advertising is one domain that you can think of. Ads on social media help you to approach broader viewers than those who follow you.

Today, social media advertising platforms are so compelling that you can define specifically who to promote your ads to. You can generate target viewers depending on their interests, demographics, and behaviors, for instance.

Benefits of Social Media Marketing

According to Social Media Examiner, nearly 96% of sellers are currently engaging in social media marketing, though 85% of participants aren’t certain which platforms are the most suitable to use. First, let’s check out these are 7 stats your business shouldn’t neglect.

  • 81% of customers’ acquiring decisions are affected by their friends’ social media posts
  • Facebook accounts for 50% of total social referrals and 64% of total social revenue.
  • Millennials are 1.6x more likely to use online channels to learn about new products.
  • 53% of customers recommend products or companies in tweets, with 48% pursuing to buy those services or products.
  • 78% of purchasers state businesses’ social media posts influence their investments.
  •         Conversions rise 133% when mobile customers notice positive reviews before purchasing.
  • In 2015, Facebook influenced 52% of customers’ online and offline purchases.

 That goes to show how powerful social media is. Most customers are now bringing their buying power through their pockets with them every day. And to convince you further, below are some advantages of using social media to market your business.

How to Choose the Best Social Media Platform for Your Business

Here are some factors companies must take note of when choosing a perfect social media platform for their digital marketing:

Consider the nature of your business

It depends on whether the company is business-to-business (B2B) or business-to-consumer (B2C).

What social media apps does your audience use

It’s necessary to center your social media endeavors on the channels your target viewers spend time on. Adopt a survey app to accumulate this data from visitors to your website, or an existing social media account.

Look on client demographics

What do you know about your clients in terms of demographics? Are they male, or female? How about their age – are they younger or older?

Is the app meant for the content you produce?

YouTube is centered on video content. Pinterest and Instagram specialized in image content. These platforms aren’t for you if you mainly create text-based content and utilize stock images.

Study your competitors

Study and analyse all your top competitors. Visit their social media profiles and examine what content they are posting, how frequently they are doing so, and how many viewers are embarking on with that content.

Align the platform with your audience

Evaluate your business’s objectives and determine the right target viewers. Then study social media platform demographics and generate an account where your content will produce the most prominent impact.

What advertising opportunities does each platform offer?

Low organic reach isn’t significantly a barrier if you’re prepared to spend money on ads. Every social media app extends advertising opportunities, though some are more particular than others.

Social Media Marketing Services:

  • Channel-specific social media services
  • Social media marketing strategy
  • Brand Monitoring
  • Optimized Blog Development and Design
  • Social profile creation
  • Analytics and Metrics
  • Community building strategy development

How Much Does Social Media Marketing Cost?

Signing up for an account on a social media platform is free — anyone can generate a company Twitter account or Youtube page. But, supervising a social media account can be extremely formidable.

It may likewise be hard to hire someone who has the expertise and insight needed to accurately handle your social media accounts. If not carried out ideally, a social media drive can be quite pricey for your product/services.

Similar to other marketing services, the platforms that you will adopt to advertise your business will have a huge impact on how much social media marketing will cost.

Need Help for your Social Media Marketing?

Over the years, social media has been continuously advancing. Once in a while, new trends arise as new features and functions are being published. And this makes it more important for businesses to keep abreast with the newest developments.

Innov8ive Marketing is always conversant. If you use our social media marketing services, you can be certain that our entire marketing procedures are affiliated with the current trends. We know how social media works and can help you hasten your products and branding. Our team of experts can help establish the pace for social media.

Call us now to optimize your social media marketing.



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