What is SEO?

These days, everything appears online, and maybe you’ve decided to take advantage of that and launch a website for your business, or  you’ve decided to restore your existing website. The domain of search engine optimization (SEO) is complicated and changeable, although you can quickly learn the basics, and even a minor amount of SEO knowledge can have an effect.

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What is SEO?

SEO or Search Engine Optimisation is the term given that ensures more people see your website in major search engines, such as Bing and Google. It is the process associated with escalating the opportunities for content to be discovered by people using search engines’ organic listings.

Google search results display links to sites rated as significant to the search that is reliable or valid. Validity is mainly measured by examining other websites that mention your page by citing and linking to them, albeit there are several other factors.

Put simply, your website has the chance to top the rank in search engines if your content is related to a search inquiry and your page is considered reliable.

Two Major SEO Factors to Rank High

With over 200 ranking factors used by Google in their algorithm, there are plenty of things to assess, and measures to adopt to fully take advantage of your web page. There are both on-page and off-page factors that define how favorably your page is optimized – hence how it ranks accordingly.

On-page SEO: All on-page SEO programs appear on your website. These are things that are clearly on the page. This includes title tags, page URLs, internal linking, image alt tags, site speed, content, site speed, to mention a few.

Off-page SEO: All off-page SEO programs take place off your website. They are solely based on links to your site from other sites.

 Both on-page and off-page SEO strives to make your page more pleasant, along with being trustworthy to customers and search engines. When search engines’ spiders notice how favorable your page is to them and its users, it raises the probabilities that your webpage will rank strongly for several searches.

Keyword Research

Keyword research is the process of obtaining and reviewing search terms that people type in the search engines intending to use that data for a particular intent, usually for general marketing or search engine optimization.

Doing keyword research is very much useful for placing in the first place on Google’s search results. Say in other words: Keywords are like a GPS for your SEO projects: it will show your target destination and if you’re advancing or not.

Additionally, a huge part of keyword research is defining the kind of content that your audience wants. Here are some effective tips to start your keyword research and help you invite leads.

  1. Determine your mission
  2. Create a list of relevant, important topics based on what you understand concerning your business.
  3. Fill in those chunks of topic with keywords.
  4. Don’t forget the long-tail
  5. Examine and take a look at the competition or search intent
  6. Use keyword strategy or tool
what is seo

White Hat vs. Black Hat SEO Technique

The difference between white hat and black hat SEO deals with the particular techniques used when attempting to optimize the search engine ranking of a web page or website.

White Hat

White Hat SEO is working by the laws and observing the SEO standards established by Google admin/developer. It does not break those rules and is the most reliable and upright way to advance in a better rank position. There is no forgery and no sneaky tactics applied here. The main goal of White Hat SEO is to build organic search rankings set by the search engines.

Efficiency of white hat

SEO is both an art and science. There is an array of beliefs in the SEO professional field about the effectiveness of white hat against black hat techniques. Most realize that white hat techniques take longer to increase search rankings.

Black Hat

Black hat SEO uses shortcuts and malware to trick the search engines and use any gaps in their algorithms.

Black hat SEO techniques are normally used for search Web spiders first, instead of human users. These scale from using strategies that breach principles from search engines to more risky actions (which can result in manual procedures). These tactics bear a high chance of being sanctioned and fined by Google.

Consequences of Black hat

Although post-haste results make black hat SEO tempting, it can get your page excessively castigated or de-indexed (ruled-out) for the use of immoral methods. Furthermore, black hat SEO techniques deliver only short-term outcomes.

Why SEO is Important

While social media, paid advertising and other online platforms can bring traffic to websites, most online traffic is led by search engines.

Better User Experience

SEO is not solely about search engines, but high-grade SEO programs lift the user experience and versatility of a web page. It will generate a steady stream of requests from your target clients, people seeking to solve the matters your business answers.

Digital experience

SEO is correlated to an advanced digital experience since versatility and speed are connected and relevant to SEO success. That implies when you have the right SEO, you will likely be building commitment and conversion on your page, which are 2 of the most valuable objectives for digital marketers.


Websites that appear higher in the search results are viewed as more trustworthy and credible. In 2018, a poll was conducted, and almost 90% of respondents were likely to click on the first set of results on Google. That’s because people think that the sites on the first page are the most reliable.

Drive Traffic

SEO is likewise among the only digital marketing channels that, when put in place accurately, can continue to pay returns over time. Your traffic can multiply over a period if you present a substantial piece of content that is worthy to rank for the perfect keywords, while advertising requires regular financing to drive traffic to your website.

what is seo


Once you start ranking favorably for terms, you gain the benefit of steady traffic that the certain search term grants every month – hence, your stream of potential clients continues. Not many marketing channels can voice the same thing.

Cross-channel synergy

SEO can spark off content and success in other channels. SEO is connected to rich-media engagement, paid landing pages, social amplification, blog publishing cadence, and success. SEO administrators perform a vital part in coordinating activities and efforts among channels.

Boost your Website with US

Optimizing your site for search engines isn’t an impossible task under any circumstance. If you’re not satisfied with your search engine rankings, it may be time to phone a Houston SEO agency.

 Innov8ive Marketing is an SEO agency that has years of expertise optimizing client websites to make them more friendly to search engines. Everything you need is in one place. 

Call us today to explain how we can optimize your website with a custom-built SEO strategy.



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