Houston Web Design

Regardless of what industry you specialize in, a website represents a crucial part in your business success. Whether your business is a one-man team, merely consists of three to five people, or a large team, no business should be without a website that boosts traffic.

Nowadays, customers don’t want to call companies to inquire about things. They want to obtain information online. A decent web design makes it easier for everyone to find the information and services that they need.

Houston Web Design

What is Web Design?

Web design is the process of outlining, conceptualizing, and organizing content online. These days, designing a website marches into visual appeals to incorporate the website’s overall functionality.  Certain webmasters choose to hand code pages (entering HTML and CSS) – whereas, some adopt a “WYSIWYG” editor such as Mobrise and Dreamweaver.

Websites are built using a programming language called HTML. Web designers create webpages using HTML tags that describe the metadata and content of every page. The layout and representation of the elements in a website are usually simplified using Cascading Styles Sheets or CSS. Most websites use both HTML and CSS that illustrates how every page will look in a browser.

Webmasters take advantage of several tools and applications to establish the intended look, like Illustrator, Mobrise, and so on. Such application offers a visual interface for creating the webpage design and the software automatically retrieves the respective HTML and CSS code.

Another traditional approach to design websites is with a content management system (CMS) such as MS SharePoint or Wix. This software presents a wide array of website templates that can be adopted as a base for a new website. Web designers can then incorporate ideas and modify the layout using a web-based interface.

 To build a winning design, Web designers have to consider their clients, the intention of the page, and the aesthetic of the design.

Houston web design
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Elements of Web Design

Web design utilizes many of the corresponding fundamental visual elements as all kinds of design like:


This is the style the text, graphics, and ads are specified. In the world of virtual reality, the main purpose is to help the audience get the information they are looking for quickly. This includes keeping the consistency, balance, and integrity of the design.


A vivid color scheme will help design coherence between everything your business throws together. As for deciding a color palette, focusing on your business or brand standpoints — as well as your target client stats— will give this a slightly effortless process.


Content and design can magnify the message of the page through text and visuals. Content must be optimized for search engines and be of a proper length, containing appropriate keywords. Written text should always be accordant and useful, to not mislead the viewer and to provide them what they need so they will stay on your website.


People are visually oriented beings, and using splendid graphics is a great technique to make your website more inviting. Graphics can include images, logos, icons, or clipart, each improve the web design. For accessibility, these need to be posted accordingly, coordinating with the color and content of the website, without looking overcrowded or slow to load.


The use of several fonts can improve a website design. Your text must be easily readable, which commonly suggests body text must be at least 16 pixels. Applying complementary typography is perfect for headings or highlightings; however, don’t work more than three typefaces or useless sizing changes. Most web browsers can solely scan a select range of fonts, identified as “web-safe fonts,” so your designer will typically work within this broadly recognized group.


Spacing is another vital factor in designing visually appealing and smooth to navigate websites. Proper usage of whitespace is important in generating a design that perfectly correlates graphics, text, and photos. Having your spacing uniform can help your viewers navigate your website conveniently. The concept of whitespace is a priority of modern web designers.


The website design must be smooth to navigate, and the menu items must quickly be accessible from every page. Don’t settle on the setup of excessively animated hover effects and complicated, multi-tiered subnavs. Navigational elements — which can be laid in a page’s header, body, and footer — commonly serve to lead your audience to the information they want straight away. The audience should also know, specifically, where they are on the page and have easy access to where they would want to be.

Types of Website Design

You may frequently hear designers and tech-masters mentioning terms like adaptive, responsive, fixed, or fluid design. 

Responsive Design

In its simplest explanation, responsive design uses only one layout for a web page and “responsively” adapts to better match the viewer’s screen, regardless if it’s a mobile gadget, tablet, laptop, or desktop.

Technically speaking, responsive websites use media queries to aim breakpoints that wrap text, scale images, and change the layout of a page depending on the orientation of the browser. It can be created with HTML and CSS or HTML5 and CSS3.

Adaptive Design

As responsive design depends on modifying the design pattern to match the audience’s screen, adaptive design has various established layout sizes. When the page distinguishes the available space, it chooses the layout most suitable for the screen. Therefore, when you click a browser on the laptop, the page selects the most suited layout for that laptop screen; resizing the browser does not affect the design.

The layout presented on a tablet website with an adaptive design may be different from the mobile version. This is because the designers have selected a separate layout for the tablet’s screen, instead of leaving the design to attempt to reset itself.

Fixed design

Fixed web pages have a fixed width that won’t change when the browser is rescaled, regardless of what gadget the website is being viewed on. On smaller gadgets, like tablets or mobile phones, content is harder to view and can be irritating for an audience because of the need to continuously ”pinch and zoom” to focus on the page’s text or to scroll horizontally to see the rest of the text on a site. When the browser on a screen is resized, text and photos may visually topple over on the screen.

Liquid or Fluid design

When resizing the browser, the content on the page expands itself to occupy the width of the browser when spread out – thus, the term liquid design and it will appear stretched or as though it has minimized. The columns containing the content on the website are developed using percentages, instead of fixed columns applied in the fixed design – the columns decrease or increase in size corresponding to one another.

Web Design Service Includes:

  • Accessible Website
  • ADA Compliance
  • Custom Website Design
  • Custom SquareSpace Websites
  • Custom Shopify Websites
  • Career Sites & Recruiting Websites
  • Corporate Website Design & Development
  • E-commerce Websites
  • HTML Email Campaigns & Reports
  • Microsites & Landing Pages
  •  Mobile-friendly Website Design
  • Responsive Web Design (RWD)
  • User Experience (UX/UI)
  • Website Hosting & Security
  • Social Media Integration
  • Usability and Web Standards
  • Website Strategy
  • Website Re-design
  • Web 2.0 Solutions

Importance of Website Design

Website design has become obligatory in doing business and accentuating its online presence in the current dynamic markets. It displays all the details, such as the company’s background, its services or products, blogs, contact information, blogs, and so on. Expert web design can produce a sought corporate personality of a business and presents its brand message to the target viewers.

An inventive web page design is also a medium for a greater conversion rate, by which a business can obtain a steady increase in sales and revenue. A user-friendly online web design develops assurance for services or products, which is vital to building a solid, loyal customer base.

Connect With Us!

Innov8ive Marketing is among the most reliable web designing companies in Houston, Texas. We offer customized web design solutions for businesses – made to match your budget. Every project is managed by our expert exclusively.  We will provide you limitless revisions until you are content with the outcome. Our team is highly skilled and trained; they are continually enhancing their abilities, so they can help you produce the website you deserve. Call us to learn more.



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