How to Optimize Google My Business

How to Optimize Google My Business

Does your business appear in Google search results? Learning how to optimize Google My Business (GMB), now called Google Business Profile, is the first step to ensure your potential customers and business partners can find your company quickly and conveniently online....
What is Click Fraud and How Do You Prevent It?

What is Click Fraud and How Do You Prevent It?

Click fraud is a widely known term among pay-per-click (PPC) specialists and digital marketers. It’s one of many hurdles to running a successful PPC campaign. As an advertiser, your goal is to maximize your ad budget’s return on investment (ROI) by displaying ads to...