Your e-commerce business isn’t the only one vying for the traffic of your target audience.

Competitors are doing what they can to create more leads, and at least a few of these competitors are optimizing their SEO to increase their digital presence.

If you aren’t doing the same, you’re losing out to your competition.

The main reason why SEO is essential for your online success is that success for an e-commerce business comes only with a website.

For the growth and success of any brand or website, SEO is the most competitive solution under digital marketing.

SEO | Houston, TX

Search Engine Optimization is a method for growing website traffic by increasing the website’s visibility around its niche. This means getting visitors who are interested in purchasing your products or services. Needless to say, SEO is an excellent strategy you can invest your marketing budget on. Keep in mind that the first page results shown on search engines make up over 90% of the traffic that isn’t coming from paid aids. Indeed, optimizing SEO to your advantage is the most accessible way to reach your potential customers while building organic growth.

Below are the top 5 reasons why your business needs SEO:

why your business needs seo

1. The More Visibility, the More Growth

One common mistake that some businesses make is to take their business online only to create an online presence. They fail to realize the merit of visibility to larger crowds. Though you are doing well with your offline production, you will always have many customers searching for you online. You must increase your visibility to potential customers that are searching for you. Simply put, the more visible your business is, the more growth you will experience. If users see you more often in search engines, you might be their go-to destination.

2. SEO Is Cost-Effective

Needless to say, businesses will want to witness their Return on Investment (ROI), and SEO can give you that. SEO is relatively cost-effective in the grand scheme of things. 

The truth is, SEO is perfect for small businesses because it is cost-effective compared to paid search. A paid search can be your shortcut to getting more views, but every view will cost you. In SEO, you give in the work and money early and slowly witness your ROI. Once you begin ranking high, you won’t need to pay for anyone to visit your pages. The growth happens naturally, proving that SEO is much better than paid advertising.

3. Attracts More Social Media Followers

The Internet and technology have developed a broader & almost endless outlet for us to perform different tasks in innovative methods. So success for everyone, whether we are doing it all by ourselves, content creators, or businesses, now means online success. When potential customers visit your site, they most likely click on the links to your social media accounts and give you a follow. So, you must maintain your social media platforms and put a link to them on your site. In fact, over 90% of business owners have optimized their social media accounts for SEO. And if you perform well with your SEO, your brand could reach thousands of customers, meaning more new social media followers for you. 

 This isn’t just liability; SEO is a true business investment. Proper SEO implementation will hold the water for years to come. And, like most things in the world, it will only grow with more investment it gets.

4. The Need for Brand Awareness

Like what we mentioned earlier, the more people see your business, the more chances you become their go-to destination. This is what brand awareness means. Keep in mind that there is increasing competition in every industry or niche, and you are not just competing with small businesses but also with established brands. Surely, your competitors are already optimizing their SEO strategies for their websites, social media platforms and getting the traffic of your share. Your brand needs SEO to build identity and visibility. 

If you optimize your site properly, your visibility develops your brand awareness. Thus, bringing you more potential customers and more revenues.

5. SEO is a Long-term Strategy

SEO does have a noticeable impact on the first quarter of your business. Many of these strategies will have an impact that can last for years. As the market develops, it’s best to follow the changes and trends closely. But even brands that haven’t done those intense SEO strategies will still improve from optimizing the basic SEO practices being done on a reliable website with a decent user experience. And the more SEO effort, investment, and time put into it, the longer the brand stands to be a worthy contender in its industry.


Modern society is reliant on a digital device, and if your brand isn’t moving forward, you’ll eventually go out of business. There are many more reasons that search engine optimization is a vital part of succeeding as an entrepreneur. Hopefully, the reasons we have given you will leverage your need to improve with your marketing campaign.

For you to stand out among the vast competition, your brand needs SEO. This is one of the best ways to enhance the ROI of your business. SEO can push your target to better ROI compared to other ways of marketing tactics.

Innovative Marketing | Houston, TX 

Furthermore, to reach the top ranks in the search results, SEO is the only way to stay relevant in the game. So, what are you waiting for? Today is the time to hire an SEO agency to help you reach the traffic you desire. Here at Innovative Marketing, we offer high-quality SEO at reasonable prices. We carry with us the reputation of building an SEO-friendly website, optimizing social media presence, rebranding, etc., that put our clients into a better ranking. Get a quote or contact us today.